Advisory
- 1.5%+ AUM fees
- € 100k+ minimums
- 0.4% household reach
- Structurally inaccessible.
Cross-border tax. Fractional execution. Liquidity matching. MiFID suitability. These problems break US-style direct replication in Europe.
Stratify wraps each Pilot's strategy in a regulated structured product. Same user experience. Different — and only viable — underlying architecture.
| Month | Step | Status |
|---|---|---|
| M1 | Engagement of regulatory counsel · Liechtenstein | queued |
| M2 | License application drafted · governance documents | queued |
| M3 | Filing submitted to FMA · application fee paid | queued |
| M4–9 | FMA review · iterative supervisory dialogue | queued |
| M10 | Conditional approval · capital injection | queued |
| M11 | License granted · EEA passport notifications | queued |
| M12 | Live in 30 markets · public launch | target |
| Year | Paid users | Mirrored AUM | Consumer ARR | B2B ARR | Total ARR | Cash burn |
|---|---|---|---|---|---|---|
| Y1 | 1,200 | € 4M | € 0.14M | € 0 | € 0.14M | −€ 480K |
| Y2 | 12,000 | € 42M | € 1.44M | € 0.4M | € 1.84M | −€ 1.2M |
| Y3 | 50,000 | € 180M | € 6.0M | € 2.5M | € 8.5M | −€ 1.5M |
| Y4 | 110,000 | € 410M | € 13.2M | € 5.8M | € 19.0M | +€ 0.8M |
| Y5 | 210,000 | € 820M | € 25.2M | € 11.0M | € 36.2M | +€ 6.4M |
| Player | Region | License | Replication | Wrapper | User fee |
|---|---|---|---|---|---|
| eToro | Global | CFD broker | Direct + CFD | None | ~1% spread |
| NAGA | EU | CFD broker | Direct + CFD | None | ~1% spread |
| ZuluTrade | Global | Broker-integrated | FX / CFD | None | variable |
| Autopilot | US only | SEC RIA | Direct equities | None | ~0.6% AUM |
| Scalable Wealth | EU | MiFID | No copy-investing | ETF portfolio | ~0.75% AUM |
| Liqid | DACH | MiFID | No copy-investing | Mandate | ~0.5% AUM |
| Stratify | 30 EEA markets | MiFID II · FMA | Wrapped copy-investing | Structured product | Mgmt + perf · ~€ 120 ARPU |
| Event | Behaviour |
|---|---|
| Partial fill | Retry within 60s · then prorate residual |
| Price slippage > 1% | Reject · log · alert Pilot |
| Venue offline | Queue · execute at next open |
| Insufficient cash | Reject · user notification |
| Suitability lapse | Block new orders · existing held |
| Pilot strategy halt | No new mirrors · user can exit |
| # | Risk | Mitigation | Severity |
|---|---|---|---|
| 01 | FMA license delay or refusal | BaFin Tied Agent backup plan under existing AIFM. DACH-only fallback launch path costed. | HIGH |
| 02 | Pilot cold-start problem | Three Day-1 Pilot personas pre-identified via Philipp's network. Three additional candidates in reserve. | MED |
| 03 | Neobroker sales cycles (12–24 months) | Consumer track is fully independent of B2B. B2B is upside, not dependency. | MED |
| 04 | Liquidity slippage in trade propagation | PRD-documented failure handling. 1 % slippage hard cap. Money-market residual sleeve. | LOW |
| 05 | Pilot suitability / mis-selling exposure | MiFID Art. 25(2) suitability re-tested annually. Compliance is product, not afterthought (Antonios). | LOW |
| 06 | Capital efficiency < plan | SAFE / convertible note + 12-month runway. Bridge structure if license slips one quarter. | LOW |